![]() ![]() ![]() Though that promotion has since been discontinued, the stunt proved so lucrative that the firm has re-released the drink to capitalize on the popularity of World of Warcraft. In August of 2007 Mountain Dew (excuse me, I mean “Mtn Dew”) launched its attempt at using videogames as hyper-targeted marketing devices with a limited edition cherry flavored drink dubbed “Mountain Dew Game Fuel.” It was released to coincide with the launch of Halo 3, and each bottle featured a picture of the game’s heavily armed protagonist. Sadly, once the drinks had winged their way to my house and into my gullet, that glee eroded almost as quickly as the enamel coating my incisors. When presented with two unmarked cans of World of Warcraft-flavored soda, there’s really only one thing to do: SCIENCE!
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